iWorx – PsychoPhysiology

Psychophysiological measures are often used to study emotion and attention responses to stimuli, during exertion,and increasingly, to better understand cognitive processes.

LabScribe Software includes a Experiment Builder

Use the stimulus presentation capabilities of LabScribe software, to show an image, play a sound or a video file, while recording physiological parameters from the subject. Details…

Some of the physiological responses that can be measured include:

  • ERP: Event Related Potentials
  • EDA: Electrodermal Activity
  • EEG: Electroencephalography
  • EMG: Electromyography
  • ECG: Electrocardiogram
  • EOG: Electro-oculogram
  • Temperature
  • Heart Rate
  • Respiration
  • Eye Tracking

ERP: Event Related Potentials:

Various Event Related Studies can be performed using iWorx Equipment.

Symbol Processing in the Blink of an Eye: an EEG Study :
by Isaiah Cushman, Gemma Francisco, Michelle Kang, and Nick Taylor, of Irvine Valley College

 

EDA: Electrodermal Activity ,

Also known as skin conductance response (SCR), skin conductance Level (SCL) and galvanic skin response, GSR).

EDA can be measured using the following:

  • IX-EEG
  • IX-B3G
  • PK-TA

EEG: Electroencephalography

EEG can be measured using the following:

  • IX-EEG : 10-20 EEG System

EMG: Electromyography

EMG can be measured using the following:

  • IX-EEG : 10-20 EEG System
  • IX-B3G
  • IX-BIO4
  • IX-BIO8
  • PK-TA

ECG: Electrocardiogram

ECG can be measured using the following:

  • IX-EEG : 10-20 EEG System
  • IX-B3G
  • IX-BIO4
  • IX-BIO8
  • PK-TA

EOG: Electro-oculogram

EOG can be measured using the following:

  • IX-EEG : 10-20 EEG System
  • IX-B3G
  • IX-BIO4
  • IX-BIO8
  • PK-TA

Temperature

Temperature can be measured with:

  • IX-EEG  with TM-BIO
  • IX-B3G   with TM-BIO
  • IX-BIO4   with TM-BIO
  • IX-BIO8   with TM-BIO
  • PK-TA

Heart Rate, (heart rate variability)

Heart Rate can be measured using the following:

  • IX-EEG : 10-20 EEG System
  • IX-B3G
  • IX-BIO4
  • IX-BIO8
  • PK-TA

Respiration

Respiration can be measured using the following:

  • PK-TA

Neuromarketing or Behavior Marketing:

Eye Tracking:

Synchronize data collected with LabScribe and Gazepoint Eye Tracking system.